SEO for Charities

In this digital age, a strong online presence is essential for charities. Search Engine Optimisation (SEO) is a collection of powerful tools and strategies to help reach a broader audience and maximise your impact. SEO provides nonprofits with the opportunity to enhance their visibility on search engines and connect with potential supporters. The world of SEO can be tailored specifically for charitable organisations and it will elevate an online presence. With SEO, charities can amplify their voice, attract donors and ultimately make a more significant difference in the communities they serve.

What is SEO for Charities?

SEO involves implementing strategies and techniques to improve online visibility and stand out from the crowd. The aim is to enhance organic traffic to a website and secure conversions. In the realm of charities, this means enticing potential supporters to the non-profit’s online page and converting them into invested donors. SEO helps a website get seen and drives traffic to your content. However, as a charity, you want more than just visitors to your website, you want donors and supporters. By communicating your values to a search engine, SEO attracts the right visitors and keeps them engaged, ultimately helping to convert visitors into fully invested individuals who are going to become donors or supporters. SEO strategies make a huge difference to charities

Why is SEO Important for Charities?

For every non-profit organisation, every single penny makes a difference to the cause. As a charity, there is no doubt you are constantly investigating ways to acquire more supporters, achieve more donations and raise more funds. However, a lot of the strategies and fundraisers put into place may not be effective if your online presence is poor. When technology is king in the 21st century, not having a great website with exciting content and full optimisation can be like stumbling at the first hurdle.

Typically, individuals now primarily source their information online. Whether actively searching for it or stumbling upon it, most content is consumed from an online platform. This means that new supporters are more likely to discover you online. The ones that learn about you in the real world and are interested are likely to search for you. This makes a fully optimised online presence crucial for charities wanting to secure more donors.

It also applies to raising funds as card payments and online transactions have hugely surpassed the use of cash. The majority of donations your charity will receive in the modern day will be through online mediums whether it be an active online fundraiser or a donation page. SEO will make it easy for potential donors to find the right place to make their donation.

It is also essential for non-donation related support such as raising awareness. As previously mentioned, a large percentage of content is now consumed online and with social media, it is easier than ever to get your message out into the world and spread the word. Not only does SEO make it easier for people to find your content, it also makes it easy to share, continuing to raise awareness.

By implementing SEO strategies, charities can increase their online presence, connect with a broader audience and ultimately further their mission and impact. It is also a cheaper marketing strategy than advertising with greater results, ultimately saving crucial funds.

Tips to Improve SEO for Charities

There are many SEO techniques that can be implemented to enhance online presence. Charities have a key goal and that is to acquire supporters and raise funds. With these tips to improve SEO for charities, your online presence will soar and it will help you to meet your goal.

Keyword Research for Charities

A major aspect of SEO is the use of key words and phrases in your online content allowing potential supporters to find you easily on a search engine through frequently searched terms. Your website needs to communicate the same language as potential supporters with the terms and questions they may search embedded within the content. The keywords will help populate the charity as a result when the same keywords are searched. It is crucial to spend time analysing your message and target audience to tailor the keywords specifically to the crowd you are trying to attract.

Meta Descriptions

The meta description is the brief description underneath the page title on a search engine results. This meta description is often overlooked but can make or break the success of attracting visitors to your website. Used correctly, the meta description engages potential visitors, hooking them in and enticing them to click the link. Each page should have its own unique meta description and include keywords that potential supporters would be searching.

Quality content for charities

The internet is overflowing with so much content that all posted content is just a drop in the ocean. You really need to make your content stand out through its quality. Good quality content needs to be either highly valuable or highly entertaining to capture the attention of an audience. A perfect blend of valuable and entertaining is a great bonus. Again, content needs to speak the same language as the audience that you are trying to attract so potential supporters feel like they are on the same page. It also needs to be original content to keep interest as this holds its value over repetitive content and also comes across as more trustworthy.

New Content for Charities

The algorithms for search engines rewards websites that have a consistent flow of new content. By regularly publishing new content, your online presence will continue to rise to the top. A website without new content becomes stale and gets pushed to the bottom. Plus, any visitors to your website with old content will immediately deem it outdated and not trustworthy. Stay in communication with your target audience and you will reap the rewards.

Fix Broken Links

As a user, there is nothing more frustrating than clicking on a link to information you are interested in to be met with ‘404: Page not found’. This occurs when a link is broken and a web page is missing, usually down to a change of URL without updating the link or if a page is unpublished. Not only does this encourage visitors to click away from your website, search engine algorithms also do not prioritise websites with broken links as it is a sign that your online presence is not being cared for and regularly updated.

Good Internal Linking

By linking pages within your website, you are keeping visitors engaged and on your website longer which is more likely to lead to a conversion. If you happen to mention a particular topic, link to an article or webpage on that topic so visitors can discover more. It is also a way to boost your page rank and the higher the page rank, the higher that page is going to appear as a result in a search engine. Not only are you keeping visitors engaged, you are increasing the potential for new visitors to find you.

Backlinks for Charities

Backlinks are an alternative SEO strategy that drives organic traffic to your website from an alternative source. This includes links on other websites rather than through the search engine. You can achieve backlinks by working in collaboration with relevant online platforms with a similar target audience who may be interested in your charity. You can guest blog on other sites, providing them with content whilst securing the charity a backlink. Alternatively, if you have a great relationship, they may even advertise your non-profit as a supporter of the charity. It never hurts to ask, get your voice out there.

Optimise for Mobile Devices

We are all connected to our phones and this technology has made it easy to find the information we require at a moment’s notice. Due to this, phones are now the primary way to view online content. Therefore, it is crucial for websites to be optimised for mobile devices as most traffic will be viewed from a phone. Search engine algorithms also favour websites that are mobile-friendly which will help you to achieve a higher search result.

Google Ad Grants for Charities

Google Ad Grants is a great initiative exclusive to non-profits that provides a monthly budget for free advertising. As an ad, your website will shoot straight to the top of the search engine and be a priority search result. Whilst businesses have to fork out for this privilege, charities can receive up to £90,000 worth of free advertising each year. Make sure you do not miss out on this great free advertising strategy.

Enhance Your Online Presence as a Charity with SEO

SEO is the very foundation of building a successful online presence and is an incredible strategy tool for charities to utilise. If you want to increase your online visibility, attract traffic and convert visitors into supporters, SEO is crucial to help your charity excel, raise funds and raise awareness. Many aspects of SEO can be implemented on your own but for that professional touch and expert knowledge, Maznet’s SEO experts are on hand to help your charity achieve its goals.

SEO for Charities FAQs

SEO stands for search engine optimisation, which is the process of improving your website’s visibility and relevance for online users and search engines. SEO for nonprofits is a specific strategy that aims to increase your nonprofit’s online presence, reach, and impact by targeting the right keywords, creating valuable content, and building trust and authority.

SEO is important for nonprofits because it can help you achieve your mission and goals by attracting more donors, volunteers, supporters, and beneficiaries to your website. SEO can also help you raise awareness, educate, and inspire your audience about your cause and the impact you make. By optimising your website for SEO, you can rank higher on search results, drive more organic traffic, and generate more conversions.

There are many steps you can take to do SEO for your nonprofit website, such as:

Conducting keyword research to find out what your target audience is searching for and how you can match their intent and needs. Creating high-quality, relevant, and engaging content that provides value and answers your audience’s questions. Optimising your website’s technical aspects, such as speed, mobile-friendliness, security, and navigation. Building links from other reputable and authoritative websites can boost your credibility and ranking. Measuring and analyzing your SEO performance and results using tools like Google Analytics and Google Search Console.

Yes, nonprofits need SEO because it can help them gain more visibility, exposure, and recognition online, which can lead to more donations, support, and impact. SEO can also help nonprofits differentiate themselves from other organizations and stand out in a competitive and crowded online space. SEO can also help nonprofits build trust and loyalty with their audience and establish themselves as thought leaders and experts in their field.

Yes, you can do SEO without paying, as SEO is mostly based on organic or unpaid methods that rely on your efforts and skills. However, doing SEO without paying can also be challenging, time-consuming, and complex, as it requires constant research, analysis, and optimisation. You may also need to invest in some tools and resources that can help you with your SEO strategy and execution. If you have a limited budget or expertise, you may consider hiring an SEO agency or consultant that can help you with your SEO needs and goals

Yes, Google supports charities in various ways, such as:

Offering Google for Nonprofits, a program that provides free or discounted access to Google products and tools, such as Google Ad Grants, Google Workspace, Google Earth, and YouTube. Providing Google.org, a philanthropic arm that funds and supports nonprofit initiatives and projects that address global challenges and create positive social change. Hosting Google.org Impact Challenge, a competition that invites nonprofits to submit their innovative ideas and solutions for a specific theme or region and awards them with funding and mentorship.