Search Engine Optimisation (SEO)

Search Engine Optimisation is essential for standing out in the online world. That is why here at Maznet, we prioritise SEO and have established a unique and comprehensive SEO strategy to help your website to soar above any competition. We cover more than just the basics as our SEO experts dive deep into every corner of your website’s technical configuration, tailoring the service to your business needs and targeting the correct market. If you are looking to increase your online visibility and receive more traffic to your website, Maznet’s SEO experts are here to help.

Why is SEO Important?

In the age of technology, it is a daily occurrence for the average person to use a search engine. Search engines are the leading way to find information and businesses but as the world wide web continues to grow at a rapid rate, it can be easy to get lost in the crowd.

Search engine optimisation is the process that can help your business stand out in a sea of competitors by boosting your domain authority and helping you to appear on one of the first pages of a search engine. The higher your ranking, the more traffic will flow to your website, ultimately boosting conversions. Maznet can help to streamline your business, pinpoint your audience, and drive organic traffic to your business.

Maznet’s SEO Services

Here at Maznet, there are no hidden charges and every element of SEO is included in the price. That is why we offer a complete and thorough SEO package that is inclusive of all SEO services to fine-tune your domain authority and enhance your traffic.

SEO Audit

Keyword Research

Competitor Analysis

Content Creation

Technical SEO

Link Building

SEO Consultancy for Small Businesses

SEO for Charities

The Maznet SEO Strategy

Maznet’s unique and comprehensive SEO strategy enhances the visibility and credibility of your site to bring traffic to your business. Whilst we follow a process, our SEO strategy is tailored to each individual client. Our SEO experts carry out a meticulous analysis of each website and the goals of your business to identify your target market and drive them to your online platform. Maznet’s professional SEO consultants work to not only drive traffic to your site but to drive the right traffic to your site, the ones that will convert into customers. We work in partnership with you and together, establish benchmarks and analyse key performance indicators (KPIs) to create a plan and provide direction before continuously monitoring progress once your site is optimised.

To understand your business and its goals, our strategy is extensive. We dive deep into your business to comprehend the best way to integrate our process, tweaking it to meet your aspirations. From there, we aim to do the following:

Optimise Internal Linking Structures

Improving Backlink Strategy

Boost Conversions

Reduce Bounce Rates

Prolong Visitor Time on Pages

Establish a Solid Domain Authority

Maximise Page Speed

The Maznet SEO Process

After an initial consultation, your Maznet SEO expert will create a plan of action. After understanding the needs of your business, we will carry out extensive research on your target market, analysing the best way to drive traffic to your site. If your site is already established, your SEO expert will also investigate your traffic history including click-through rates, bounce rates, and which avenues your traffic comes from. From there, the Maznet SEO strategy will be implemented with ongoing progress monitoring.

Technical SEO

Our primary focus is on the backend to ensure your website is fast and secure. This is the most crucial element of SEO as all other SEO strategies are irrelevant without this. Whilst technical SEO helps your website appear more prominently on search engines, it also makes it easier for visitors to explore. This ultimately reduces bounce rates and increases time spent on the site which will lead to conversions.

Keyword Research

Following a thorough analysis of your target market, our SEO experts identify the keywords and phrases your target market would be searching for. This is then included in website content to increase your ranking on search engines.

On-page SEO/Content Creation

Our content creators are SEO experts and craft personalised content optimised for search engines. We create captivating and engaging content that includes keywords and phrases that your target audience would be searching to increase your website rankings. This not only helps traffic to find you but also retains visitors by keeping them interacting and engaging with your site.

Link Building

Our holistic approach to SEO includes acquiring backlinks to direct traffic from other websites to yours and increasing social media exposure. Relevant traffic will find you through similar content and be driven to your website.

WordPress SEO

WordPress is very search-friendly in nature so we understand WordPress inside and out. Our SEO experts will work with the platform to dramatically enhance your domain authority.

Ecommerce SEO

With expertise in Shopify, WooCommerce and other e-commerce platforms, your website will be optimised to boost conversions and achieve sales. Your online store will have increased visibility on search engines whilst on-page content will enhance conversions.

Search Engine Optimisation FAQ

What is SEO?

Search Engine Optimisation (SEO) is ultimately a process to get your site seen. Built on several technical factors, SEO establishes your domain authority, ranking your website higher and helping it to appear on the front pages of search engines. The more visible your website is, the more organic traffic will be driven to your business.

Do I really need to hire someone for SEO services?

Whilst anyone can do their SEO, there is no doubt it is best left to the experts. SEO can be a minefield to navigate and getting it right can be time-consuming. Maznet’s SEO experts are highly experienced with SEO strategies and stay up-to-date with search engine algorithms. SEO is one element of your online platform that is worthwhile delegating so why not let Maznet do the hard work for you?

How long do I need SEO services for?

SEO is an ongoing process and here at Maznet, we continuously monitor how your website is performing, tweaking as needed. Algorithms are constantly changing and consumers are always diversifying making it essential to stay current. However, the higher your website ranks over time, the less SEO support your business will need and we aim to help your website gain one of the highest rankings.